The purpose of research and development is to think how to generate new ideas, products, and services that serve customers' needs in a better and more efficient way. It consists of two parts, research, that is generating new ideas and exploring possibilities. On the other hand, development that involves processes related to how to produce products and services based on the knowledge acquired from the research. Usually the entire process is starting up with a bunch of ideas and narrowing it down to a usable product.

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